Ncell is a privately owned mobile network operator in Nepal. Ncell was the first private company to operate public GSM services in Nepal, initially under Mero Mobile brand, re-branded to Ncell on 12 March 2010. It broke the monopoly held by the then state-owned, now public telecommunication company Nepal Telecom. On 12 April 2016, Ncell has officially become a part of Axiata Group Berhad, a Malaysian telecommunications group with its rebranding on 16 August 2016. Ncell has new technologies and thoughts that attract many customers across Nepal which leave behind other telecommunications in competitive market. People across Nepal complain about the charges and taxes it takes. It organizes several IT related programmers, Sport-tournaments and sale smartphones being a carrier. It is very good at advertising. It has painted the roofs of houses in Manakamana. Recently, the company announced that it will be launching 4G technology in the near future however the company looks forward to imminently receiving the 4G/LTE spectrum from the Nepal Telecommunications Authority in order to serve the community better.